This airline doesn't want you to fly

Ever heard of an airline discouraging passengers from flying? KLM Royal Dutch Airlines made a seemingly quirky, certainly bold statement as part of its ‘Fly Responsibly’ campaign.

In a short video released along with this campaign, the airline waxed nostalgic, appealing to all flyers’ first memories of boarding a plane. In October, KLM will become the first airline to celebrate 100 years in aviation, and claim that in looking back, they’d like to improve in the next hundred years, but that it’s only possible if the planet still exists as we know it.

The aviation industry contributes about three percent to global manmade CO2 emissions. In the clip, KLM asks: ‘Do you always need to meet face-to-face… Can you take the train instead?’

The airline is working on becoming fully sustainable by updating its fleet to more efficient craft, using sustainable fuel sources, collaborating with railway service providers, and sharing its ‘CO2ZERO’ service with other airlines to maximise proactive engagement with all passengers through saving the environment. When you do fly, KLM asks that you consider packing lighter to minimise strain on the craft, and in turn, the environment.