Tourism Month: Nothing's More Fun than a Sho't Left

Posted by Claire Allison on 4 September 2013

Photo: Claire Allison

Tourism Month is about shining the spotlight on South Africa as a tourist destination and encourages locals to be tourists in their own country. Sho’t Left is derived from everyday South African taxi lingo when a commuter wanting a ride to a destination close by will ask the driver to sho’t left, meaning he wants to get out around the corner. With a focus on fun, affordable travel in South Africa, the campaign emphasises the benefits of a quick road trip or self-drive getaway (check out these great self-drive routes) as well as encouraging locals to take short breaks around South Africa.

Check out the TV advert that will be aired during the month of September:

At the official launch of Tourism Month 2013 at Amazingwe Lodge in the North West on Wednesday 28 August, National Tourism Minister, Marthinus Van Schalkwyk said that 12.5 million adult South Africans took 25.4 million trips and spent an average of 4.8 nights away from home per trip in 2012. Those are some pretty impressive numbers!

He went on to state that in South Africa more people are employed in the tourism sector than in the mining and automative industries, highlighting the importance of domestic travel. Spending money in South Africa results in job creation and sustainability within the tourism sector, thus strengthening our economy, which is heavily reliant on that sector (read about the economic importance of responsible travel).

Van Schalkwyk announced that tourist arrivals grew by 10.2% in 2012 and had made South Africa an exceptional global destination whose arrivals growth-rate was consistently higher than the worldwide average. It seems that South Africa is firmly on track to becoming one of the top 20 destinations in the world by 2020.

By bringing the fun back into travel, locals are reminded of the benefits of getting away, even if only for a night or two. Making memories, quality time with friends and family, a break from routine and a chance to discover new and exciting places in and around South Africa are all great reasons to pack the car and hit the open road.Why wait? Get going and discover the thousands of beautiful places and experiences our country has to offer!

Check out Getaway’s guide of South African towns and cities if you’re struggling for inspiration, and book a place to stay with Getaway Accommodation, or take a look at these great South African holiday packages.

Where are you going to travel in September?

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