Map the continent with your photos on Twitter

Here’s a pretty neat idea. Continental Tyre SA have set about on a crowdsourcing initiative called Our Continent. The plan is to map out the best on- and off-road destinations from around South Africa (and eventually, the rest of Africa). But they’re not using old-fashioned cartography to do it, they’re using photos. It’s a big task but it looks like quite a bit of fun and could be a great place for you to post your road-trip photos and be a part of the giant Africa jigsaw. Here’s how it works:

From city to savannah, coastline to mountaintop, whatever your adventure, Continental Tyre wants you to share your journey via Twitpic and in turn share others’ journeys with you.

We take the rubber that separates us from the tar for granted but, regardless of our vehicle of choice – two wheels or four – it is the humble tyre that moves us from one destination to another.

Continental Tyre SA has also mapped out all of its South Africa stores on Our Continent, so if you are in need of a replacement or two, you will be able to find your nearest Conti Partner on your journey via your desktop or mobile device.