Must watch: Toyota RAV4 world's first outdoor website

Posted by Melanie van Zyl on 23 August 2013

Just brilliant. Toyota built the world’s first outdoor website to reach the real enthusiasts who prefer hiking, cycling and fresh air rather than poking through the internet from a swivel chair.

The new Toyota RAV4

Partakers had to navigate a real-life website by cycling through an outdoor dust bicycle track that physically took them through the site. It all took place on a 1500-metre track where the RAV 4 website became a scaled-up, interactive version of its online brother.