Jane-Anne Hobbs, a freelance journalist and copy editor, and a published author, has been fervently interested in food for most of her life, ‘ever since my mum weaned me on to solids as a baby’. But it’s only in the last twelve years, she says, that cookery has turned from a hobby into something of an obsession. When she started her popular independent food blog Scrumptious South Africa almost four years ago, she had no idea it would turn into a consuming passion, and lead her down a new career path as a recipe developer and social media consultant.